anne houdt woord

As a freelancer, I have designed this identity for Anne houdt woord. Anne is a freelance writer and consultant in language, text and communication.

Anne was looking for a friendly, slightly feminine, but also simplistic identity. To visualize what she does,
I came up with a red pencil and combined it with the letter a.

The pencil symbolises her work as
a writer: to point out grammatical mistakes and improvements in text and communication. The tip of the pencil is also an arrow, which points at her name and is used as a separate style element throughout the identity.