florist holland

During my time at Studio Piraat,
I have designed this visual identity for Florist Holland. A Gerbera propagation and breeding company in the Netherlands. Studio Piraat was asked to restyle their previous identity and update all online and offline publications. Florist is all about the Gerbera, this flower is the heart and centerpoint of the company.

The O in the logo has a simplified cut-out of the flower, this symbol is the eye catcher in all their publications. The identity itself is very minimal, with a strong focus on photography. Each flower is photographed from above to bring out their vibrant colour and to get the same symmetrical aspect as the logo itself.

Just like the company itself, the identity is all about the Gerbera.